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Comment on Regulators Demanding Uber Price Increase to $75 Minimum in Vancouver

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Would a long-term promotional deal for a $10-40 gift certificate to Indigo, Marks, BestBuy or somewhere else (or a debit card) of the customer's choice be a possibility to overcome this issue?

Almost certainly no. Canada is less tolerant of loophole-exploitation than the USA, and more likely to invoke the clear intention behind rules rather than their literal meaning.

Likely not.

  "Certificates must not replace or interfere with the requirement
   that licensees charge Board-approved rates ..."
Source: http://www.th.gov.bc.ca/ptb/operational_policies.htm#V_5
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