Comment on What Do People Want?Comments−Spyckie17yThey don't want the perfect Pepsi, they want the perfect Pepsence.http://www.ted.com/index.php/talks/malcolm_gladwell_on_spagh...Seriously, the big name brand companies have done a ton of research on this already - we should learn from them for once.−jeroen17yGladwell says "Pepsi's", as in more than 1 Pepsi.
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They don't want the perfect Pepsi, they want the perfect Pepsence.
http://www.ted.com/index.php/talks/malcolm_gladwell_on_spagh...
Seriously, the big name brand companies have done a ton of research on this already - we should learn from them for once.
Gladwell says "Pepsi's", as in more than 1 Pepsi.