I think Mixpanel just shot to the top of list of analytics I'm willing and wanting to integrate, even before Google Analytics (of course it's needed regardless).
A backup and comparison. And I can imagine Google uses it partially to determine value of a website in ratings. I never researched this to confirm it or not.
I'm not sure it's that expensive if you consider the value it can add. I would say you should be actively using it, and having a large amount of experimenting going on while using it. Also, you could discontinue using it after you've done testing that shows the positive results you want - and while not experimenting, then not using it. You won't have long-term or cohort results then necessarily, but I imagine they are targeting high revenue or high revenue potential businesses.
There's a lot of value when a company tries to make it simple to understand, and more importantly to show what's capable and why it's good to do certain things. This is not only for my own understanding, but for when I pass the work off to someone else, I know they'll be able to learn quickly and communicate back well.
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I think Mixpanel just shot to the top of list of analytics I'm willing and wanting to integrate, even before Google Analytics (of course it's needed regardless).
Why is Google Analytics needed? I've found it superseded a long time ago.
A backup and comparison. And I can imagine Google uses it partially to determine value of a website in ratings. I never researched this to confirm it or not.
I agree. But you would hope so for their very expensive pricing model.
I'm not sure it's that expensive if you consider the value it can add. I would say you should be actively using it, and having a large amount of experimenting going on while using it. Also, you could discontinue using it after you've done testing that shows the positive results you want - and while not experimenting, then not using it. You won't have long-term or cohort results then necessarily, but I imagine they are targeting high revenue or high revenue potential businesses.
There is no doubt it would add value. Just that it is expensive.
Something like Librato Metrics also adds value for me. One costs $2/month the other $150/month. Both roughly equivalent technically.
There's a lot of value when a company tries to make it simple to understand, and more importantly to show what's capable and why it's good to do certain things. This is not only for my own understanding, but for when I pass the work off to someone else, I know they'll be able to learn quickly and communicate back well.