I think you're getting the wrong point. TechCrunch is not a good source for acquiring non-technical users. However it can be good for getting your name out to investors (being mentioned in TechCrunch is better then never being mentioned in TechCrunch), SEO, and general brand recognition. So yes, don't try to get on TechCrunch to grow your users, but it's not a bad part of a larger media strategy.
Comments
I think you're getting the wrong point. TechCrunch is not a good source for acquiring non-technical users. However it can be good for getting your name out to investors (being mentioned in TechCrunch is better then never being mentioned in TechCrunch), SEO, and general brand recognition. So yes, don't try to get on TechCrunch to grow your users, but it's not a bad part of a larger media strategy.