For shop owners buying ads, they'll still need to provide statistics of view, clicks and conversions and that needs tracking. So that's not different from google.
The difference is in how the data is handled. One is using it as an asset to update the FBI-like file they have on you. The other is treating it like a hot potato.
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The difference is in how the data is handled. One is using it as an asset to update the FBI-like file they have on you. The other is treating it like a hot potato.
Are you suggesting apple is handing out user days to advertisors? That sounds strictly worse than the other option