A 2024 study by SparkToro found that nearly 60% of Google searches end without anyone clicking through to a website, and the trend has accelerated since. By February 2026, Ahrefs found that queries triggering AI Overviews now see a 58% reduction in clicks.
I disable the AI spam by Google, but even doing so still does not help uncripple what Google ruined here. Google search is next to useless now - and that was a deliberate change by Google. Oddly enough, the alternative search engines also suck, so I don't blame Google for everything - just the majority part of suckage here.
We need a new search engine. Google failed us here. AdCompanies always fail. Google committed to an ads only company.
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I disable the AI spam by Google, but even doing so still does not help uncripple what Google ruined here. Google search is next to useless now - and that was a deliberate change by Google. Oddly enough, the alternative search engines also suck, so I don't blame Google for everything - just the majority part of suckage here.
We need a new search engine. Google failed us here. AdCompanies always fail. Google committed to an ads only company.