Commodifies, not devalues. Devaluing something makes it less useful for the person buying it eg Mexico devaluing the peso. Commodifying makes it cheaper to produce by making distribution and/or manufacture more efficient, eg Tata figuring out how to make a car for one lahk.
The real danger is that Google is becoming the sole market maker for advertising, which means they can extract almost all value from the transactions.
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Commodifies, not devalues. Devaluing something makes it less useful for the person buying it eg Mexico devaluing the peso. Commodifying makes it cheaper to produce by making distribution and/or manufacture more efficient, eg Tata figuring out how to make a car for one lahk.
The real danger is that Google is becoming the sole market maker for advertising, which means they can extract almost all value from the transactions.