Well, for retailers specifically, the only one I actually read is Newegg. That's because, not infrequently, I've gotten a really good deal on one of their limited-time "Shellshockers". Just got a 180GB Intel 330 SSD for $100, for instance.
Why would I bother reading an email, and thus engaging your brand when _you_ want me to, if you're not going to offer me something I can't get by visiting your website when _I_ want to?
I bet the most successful retailer email campaigns are those that actually throw a bone, even if it's a little one like my new SSD, to their customers every once in a while.
Comments
Well, for retailers specifically, the only one I actually read is Newegg. That's because, not infrequently, I've gotten a really good deal on one of their limited-time "Shellshockers". Just got a 180GB Intel 330 SSD for $100, for instance.
Why would I bother reading an email, and thus engaging your brand when _you_ want me to, if you're not going to offer me something I can't get by visiting your website when _I_ want to?
I bet the most successful retailer email campaigns are those that actually throw a bone, even if it's a little one like my new SSD, to their customers every once in a while.