I've come to expect being added to marketing lists after having a transaction with any business. (That doesn't mean I like it though, and it's one additional hassle that keeps me from shopping at new enterprises.) I agree, if you make it easy to unsubscribe, no ill will.
What is most irritating is those businesses that I have already unsubscribed from, or clicked a box saying I didn't want to be contacted, who, months later, start a new list and make the default subscribers everyone who has ever had any business with the company. Saying I don't want to get your marketing emails doesn't mean I don't want them until you invent a new category of marketing; it means I don't want them ever.
The master at that is Logitech. Every six months or so they decide to start new irrelevant lists adding in every customer they have ever had for any product.
My other pet peeve is that unsubscribe is one click. Anything more is hostile, especially those that want you to login or perform similar tricks.
Comments
I've come to expect being added to marketing lists after having a transaction with any business. (That doesn't mean I like it though, and it's one additional hassle that keeps me from shopping at new enterprises.) I agree, if you make it easy to unsubscribe, no ill will.
What is most irritating is those businesses that I have already unsubscribed from, or clicked a box saying I didn't want to be contacted, who, months later, start a new list and make the default subscribers everyone who has ever had any business with the company. Saying I don't want to get your marketing emails doesn't mean I don't want them until you invent a new category of marketing; it means I don't want them ever.
It's a lack of respect and it pisses me off.
The master at that is Logitech. Every six months or so they decide to start new irrelevant lists adding in every customer they have ever had for any product.
My other pet peeve is that unsubscribe is one click. Anything more is hostile, especially those that want you to login or perform similar tricks.