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> Stay away from advertising, IMO, it looks cheap and turns people off. Personally I absolutely hate advertising and won't use any site with it.

I don't like ads either, but we (who actually care enough to e.g. install ad block+) are a minority.

You need money. Advertisement might help and it will only repulse a relatively small portion of the population.

</devil's advocate>

I love ads. And the cash they make. I don't think they cheapen a website at all, and you'd be hard pressed to find that many websites without some form of advertising.

Try them out, and see if they work, and see if your users find them useful, or horrible.

Also do the maths - how many Pro accounts would you need to sell to make the same amount as sticking a couple of adverts up?

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