Everything Is Obvious: *Once You Know the Answer by Duncan J. Watts

Where Good Ideas Come From: The Natural History of Innovation by Steven Johnson

The Upside of Irrationality by Dan Ariely

The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars by Shankar Vedantam

The Googlization of Everything: (And Why We Should Worry) by Siva Vaidhyanathan

In The Plex: How Google Thinks, Works, and Shapes Our Lives by Steven Levy

Idea Man: A Memoir by Paul Allen

The Art of Choosing by Sheena Iyengar