Two hours? You got some real patience. I was in the early pre-beta and they lost me few minutes in, right after I was given a "pet rock" that I was expected to talk to.

(edit) I also got a strong impression it was a single guy's visionary pet (for the lack of better word) project, and he had some spare money from a previous exit to throw at it. So he kept pulling it in his own direction. I might be and probably am off here, but that's the impression I formed by hanging around the project for a bit.