>"Blurring the lines between advertising and content is one of the most ambitious goals a marketer could have."
Removing it entirely is the holy grail. Instead of injecting ads into the news feed, Facebook could selectively promote organic stories that are commercially desirable.
For example, instead of Coca-Cola telling you about how amazing Coke is, you would simply have the frequency of stories favourably referencing, or photos subtly portraying, good times with a bottle of Coke.
Difficult, but much more powerful and revolutionarily more valuable than old-world advertising.
Imagine if Facebook could recognize that there is a bottle of Coke in a picture, and make sure all the friends of everyone in the picture see the picture in their Timeline ... paid for by Coke.
Or if Facebook could find the can of Coke in the picture, brighten the pixels and turn the can so the logo is clearly visible. And add a link where you can gift your friend with a coupon for a free Coke.
If Coke is going to pay $X to guarantee that picture appears in all the friends feeds, perhaps they can spend $X/10 on a human to quickly judge the photo.
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>"Blurring the lines between advertising and content is one of the most ambitious goals a marketer could have."
Removing it entirely is the holy grail. Instead of injecting ads into the news feed, Facebook could selectively promote organic stories that are commercially desirable.
For example, instead of Coca-Cola telling you about how amazing Coke is, you would simply have the frequency of stories favourably referencing, or photos subtly portraying, good times with a bottle of Coke.
Difficult, but much more powerful and revolutionarily more valuable than old-world advertising.
Imagine if Facebook could recognize that there is a bottle of Coke in a picture, and make sure all the friends of everyone in the picture see the picture in their Timeline ... paid for by Coke.
Or if Facebook could find the can of Coke in the picture, brighten the pixels and turn the can so the logo is clearly visible. And add a link where you can gift your friend with a coupon for a free Coke.
Or change the can of Coke into a can of Pepsi.
You would need a human to check that the use of the product is positive.
If Coke is going to pay $X to guarantee that picture appears in all the friends feeds, perhaps they can spend $X/10 on a human to quickly judge the photo.