Reviewers were even able to pull cards out of an Apple ][ motherboard, plug them into an ACE machine, and they’d work without any other modifications.

My God, such an Architecture might have become an Industry Standard!

https://en.wikipedia.org/wiki/Industry_Standard_Architecture

The ISA term was coined as a retronym by IBM PC clone manufacturers in the late 1980s or early 1990s as a reaction to IBM attempts to replace the AT bus with its new and incompatible Micro Channel architecture.