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Comment on Apple fires up its version of Google’s "20% time"parent

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How so? Sounds to me they're just doing something about their "retention of talent" problem, which is surely one of the biggest issues facing Apple today. Giving their developers a little freedom and flexibility is just what they need.

> Giving their developers a little freedom and flexibility is just what they need.

Developers submitting stuff to the App Store could probably benefit from this too...

Yes but you have fewer opportunities to leave for another app store than apple employees have to leave for another company.

But it only really makes much sense if Apple really thinks any of these two-week projects will turn into actual products.

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