Great article. Sharing the actual emails (full version) really makes the difference. I struggled with this problem as well in two different startups (getting B2B product into main stream tech blogs). Two things helped me - 1). trying to wrap it as horizontal product with fun videos and interesting customer stories 2). Admitting we're not sexy, the "we're not sexy but doing something really important" works. I like this part from his email : "It's not a particularly sexy problem, however it's a complete pain in the arse for those who manage the process of content collaboration & organisation"
Comments
Great article. Sharing the actual emails (full version) really makes the difference. I struggled with this problem as well in two different startups (getting B2B product into main stream tech blogs). Two things helped me - 1). trying to wrap it as horizontal product with fun videos and interesting customer stories 2). Admitting we're not sexy, the "we're not sexy but doing something really important" works. I like this part from his email : "It's not a particularly sexy problem, however it's a complete pain in the arse for those who manage the process of content collaboration & organisation"