Agreed. As someone who spent thousands of dollars at early Massdrop, when they switched to 'basically just a store' + their branded products the goods weren't as appealing and I eventually just stopped visiting. And that makes sense if you think about it: if a group buy gets fully funded people obviously want it.

They ended up having a lot of non-group buy things like extremely esoteric keycaps probably only a couple dozen people on earth are willing to spend money on.