I'm not really in the target audience for the product at all, but it looks great.
What really interests me is that amazing ad unit -- it's a "sponsored article from Bank of America". I actually read it, unlike a banner ad, and while if I were at all in the market for a family social network, I'd now be interested in FamilyLeaf, it ALSO made me somewhat more positive toward Bank of America.
This seems a whole lot more effective than running banner ads.
Comments
I'm not really in the target audience for the product at all, but it looks great.
What really interests me is that amazing ad unit -- it's a "sponsored article from Bank of America". I actually read it, unlike a banner ad, and while if I were at all in the market for a family social network, I'd now be interested in FamilyLeaf, it ALSO made me somewhat more positive toward Bank of America.
This seems a whole lot more effective than running banner ads.