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You can play that game all day. Counterexamples: Mint.com. YouTube.com. Salesforce.com. Wordpress.com.

The fact is that you can succeed with a totally random domain name, or one that just screams your targeted message. This business could work with either as well.

Although if the OP does decide to try to monetize as B2B by selling to landlords, maybe using a Monty Python reference is not the best approach. Also, I might go with a blurb more descriptive than "Make your apartment gate awesome."

But you know what they say about advice on the internet!

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