I think if people like this didn't already own iPads, iPhones etc you could write off their sentiment as due to marketing. But this guy already owns one, He's clearly very well aware of exactly what it can do, how it works and what the benefits are.

But his opinion can't be due to rational, fact based assessment of his practical experience with his iPad. No. It must be irrational and mindless based on marketing. It can't possibly be that he's happy with his iPad because, you know, it's actually good and would appreciate one that's even better. That can't possibly be it.