I would take it area by area, walk around to find the buildings that have gates, then mail everyone in those buildings with a voucher code. A/B test your letters, refine as you go. Consider partnering with local pizza delivery stores, maybe 50c off if you have this service?
Work out how many people you need signed up in order to live off the income, after a few weeks of marketing extrapolate out how many weeks it'll take to get enough people signed up to live off this business. Consider whether it's worth continuing or re-evaluate at that point.
Comments
I would take it area by area, walk around to find the buildings that have gates, then mail everyone in those buildings with a voucher code. A/B test your letters, refine as you go. Consider partnering with local pizza delivery stores, maybe 50c off if you have this service?
Work out how many people you need signed up in order to live off the income, after a few weeks of marketing extrapolate out how many weeks it'll take to get enough people signed up to live off this business. Consider whether it's worth continuing or re-evaluate at that point.