There is no standard anything anymore -- everyone is playing with business models left-and-right. As long as they clearly tell end-users how reviews are done, they could be using monkeys to write the reviews on papyrus.
Can you ask them what kind of traffic they are bringing in -- and how much of the traffic leaves the site on the way to iTunes? If they can answer that question for you (and providing proof would be a bonus!), it would be an easier question to answer.
(I'd apply a formula like: 50 visitors on average go thru to iTunes after reading a link. 10% buy. That's 5 buyers. If your app is $10, you end up breaking even.)
Comments
There is no standard anything anymore -- everyone is playing with business models left-and-right. As long as they clearly tell end-users how reviews are done, they could be using monkeys to write the reviews on papyrus.
Can you ask them what kind of traffic they are bringing in -- and how much of the traffic leaves the site on the way to iTunes? If they can answer that question for you (and providing proof would be a bonus!), it would be an easier question to answer.
(I'd apply a formula like: 50 visitors on average go thru to iTunes after reading a link. 10% buy. That's 5 buyers. If your app is $10, you end up breaking even.)