A picture says a thousand words and I have found it useful to model pictures for different audiences. The most important method I found was to do a video - take your idea and convert it into a video. This will come in handy for most of your audiences, team, recruits etc. if you make it emotional, you quadruple your audience esp if your product is likely to be a consumer , education or other retail type of product. We made a video of our beta users (classroom of kids & teachers) and had many requests to put it on our website (its unlisted at the moment) or copy to Cd, by parents and other schools. The video gives you a means to tell your story in ways that a mere product demo can never do. Hope that helps. Marissa. Check us out: www.cashtivity.com