The BBC documentary "The Century of the Self" really delves into the role that Bernays played in changing the notion of selling on the basis of utility to one of selling on the basis of emotion, e.g. from "Buy this car because it offers superior reliability" to "Buy this car because you will attract women" etc.
Comments
The BBC documentary "The Century of the Self" really delves into the role that Bernays played in changing the notion of selling on the basis of utility to one of selling on the basis of emotion, e.g. from "Buy this car because it offers superior reliability" to "Buy this car because you will attract women" etc.