Comment on In Paris, an anti-ad insurgency growsparentComments−Hexstream17y"There was a study that showed cigarette companies competed only through advertising, leading only to higher prices, not to better products."I think that's a variant of http://en.wikipedia.org/wiki/Prisoner%27s_dilemma ?If no cigarette company advertises then there's no sunk money, if all of them advertises it's a waste, but if none of the advertise and then one of them starts advertising, then that one wins and the others lose.
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"There was a study that showed cigarette companies competed only through advertising, leading only to higher prices, not to better products."
I think that's a variant of http://en.wikipedia.org/wiki/Prisoner%27s_dilemma ?
If no cigarette company advertises then there's no sunk money, if all of them advertises it's a waste, but if none of the advertise and then one of them starts advertising, then that one wins and the others lose.