from a psychological stand point it is to do with Introjection.

Introjection occurs when a person unconsciously adopts the ideas, attitudes, or behaviors of another person or group, often an authority figure.

like someone with high status in the world of Big Tech. The CEO's we see selling their bullshit every day

The influencers, boosters and shills are perfectly places to create this type of environment.

The more you promote a product, the more likely people will introject that product even if it does not work work.

Imagine how a child learns the rules of life from parents.

These are introjected by the child without question or any consideration whether the rules are right or wrong, the child just takes it all in to become part of them