I priced my side project at $5/month, because it was the lowest amount of money that made it worth doing the work.
I did A/B testing before I started charging, and there was no difference between charging $12/year, $3/month, $4/month, and $5/month. Which is crazy, but it reached statistical significance according to optimizely. And fewer customers for the same money sounded good to me.
Why price at the lowest amount that makes it worth it instead of the highest amount that people will pay? Said another way, did you test $6/month, $10/month, $20/month?
No. I should have, but at the time I wasn't getting very much traffic so it was hard to test many options and achieve significance. I was honestly surprised people would pay more than $12/year, and just counted my blessings.
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I priced my side project at $5/month, because it was the lowest amount of money that made it worth doing the work.
I did A/B testing before I started charging, and there was no difference between charging $12/year, $3/month, $4/month, and $5/month. Which is crazy, but it reached statistical significance according to optimizely. And fewer customers for the same money sounded good to me.
Why price at the lowest amount that makes it worth it instead of the highest amount that people will pay? Said another way, did you test $6/month, $10/month, $20/month?
No. I should have, but at the time I wasn't getting very much traffic so it was hard to test many options and achieve significance. I was honestly surprised people would pay more than $12/year, and just counted my blessings.