Availability bias. There are many SaaS companies making many different offerings.
Choosing $5 as your price point because everyone else does it, or because you think it would be an easy sale, or because you feel bad about asking more, is stupid.
Don't do that[1].
Give pricing a tenth of the care and attention you give to your code. Because it is the single most important lever of profitability you will ever control, and it is much easier to pull it before you launch than afterwards.
Comments
Availability bias. There are many SaaS companies making many different offerings.
Choosing $5 as your price point because everyone else does it, or because you think it would be an easy sale, or because you feel bad about asking more, is stupid.
Don't do that[1].
Give pricing a tenth of the care and attention you give to your code. Because it is the single most important lever of profitability you will ever control, and it is much easier to pull it before you launch than afterwards.
[1] http://chester.id.au/2012/09/12/review-the-strategy-and-tact...