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That lack of friction also allows that subscription to do a recurring charge every month out of sight and even auto renew with an email that will be lost in the noise.

I might pay $5 to find out if your app is even useful. I will not pay $5 recurring monthly for an app I forgot existed until I notice it on a monthly credit card bill sometime in the future.

What I want is a one month subscription. I’ll sign up for recurring if I want to but it would require explicit action.

But nobody wants to offer that so they don’t get me at all. I assume there are others like me, perhaps even dozens of us.

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