There's actually a mass acquisition game going on right now in this space. Companies want to use genAI, but don't necessarily want to hire people to run their own models in-house. It may not be obvious to startup-y employees, but keeping data in-house is huge for big companies. LLM traffic is a lot different from established traffic that firewalls have been built up for. You can't block data leaks as easily as shutting down access to google drive. When you can't trust all of your employees, genAI presents a lot of new attack vectors.
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There's actually a mass acquisition game going on right now in this space. Companies want to use genAI, but don't necessarily want to hire people to run their own models in-house. It may not be obvious to startup-y employees, but keeping data in-house is huge for big companies. LLM traffic is a lot different from established traffic that firewalls have been built up for. You can't block data leaks as easily as shutting down access to google drive. When you can't trust all of your employees, genAI presents a lot of new attack vectors.