By being in the right place and right time once, making it impossible for users to leave, and buying up all their competition before they become a serious threat.
Also, they typically started with much more of a high quality culture when they were small and people's contributions were legible.
Once it turns into a giant bureaucracy with people you've never met judging a promo packet by rubrics, while they're unfamiliar with your whole org.. the incentives get diffierent.
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That’s because FAANGs are successful due to monopolization and network effects. Not by the quality of their work.
This is especially true for Meta.
How did they get there?
By being in the right place and right time once, making it impossible for users to leave, and buying up all their competition before they become a serious threat.
Also, they typically started with much more of a high quality culture when they were small and people's contributions were legible.
Once it turns into a giant bureaucracy with people you've never met judging a promo packet by rubrics, while they're unfamiliar with your whole org.. the incentives get diffierent.