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Disclaimer: I'm the author of the book and blog post.

I've been asked on Twitter about student discounts, short answer is don't do it. Long answer: if you have a book specifically targeting students, price it so they can afford it, otherwise don't bother as it's more work for you and they probably won't buy it anyway.

Do you use affiliates? I know this was one of the primary sales channels for "Evernote Essentials".

No—I've had the experience that it doesn't work for the types of technical books we (my wife and I) write. Or we're just really better at email/twitter/blog marketing. :)

But it's definitely a good option for many types of books.

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