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Comment on YC Facelift: Instacart

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I'm a regular Instacart user, averaging 2x deliveries per week. It's awesome that I don't have to make the trek to Safeway anymore and the prices are reasonable. I find the Instacart design to be fine as is. The main problem with the app is search. The facelift looks nice, but making the app prettier ignores the bigger problem that I have of not being to find what I want.

But Safeway has delivery, and you can use your coupons with it. What is instacart's advantage over Safeway's delivery?

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