This is part of a bigger consolidation trend, AI hype or not: which general-purpose data vendor gets to store and query all of your observability and business data?

Snowflake acquired Observe last week, AWS made it easy in December to put logs from Cloudwatch in their managed iceberg catalog, and Azure is doing a bunch of interesting stuff with Fabric.

The line between your data lake/analytics vendor and observability vendor is getting blurry.