The more broad and general the claim of value the heavier burden there is on trust.
It's the same for products. Products with very narrow niche value props are immediately attractive to the few people with those specific needs. When you sound like everything to everyone, people are naturally less likely to believe you and the only way around that is a strong recommendation/referral. (Not a name you list on resume, but someone the hiring person trusts saying "you should really consider hiring this person, they are exceptional").
The more specifically relevant you can be to their needs, the more you will stand out.
This is as true for products as it is for resumes, especially when considering that people "hire" products.
Comments
The more broad and general the claim of value the heavier burden there is on trust.
It's the same for products. Products with very narrow niche value props are immediately attractive to the few people with those specific needs. When you sound like everything to everyone, people are naturally less likely to believe you and the only way around that is a strong recommendation/referral. (Not a name you list on resume, but someone the hiring person trusts saying "you should really consider hiring this person, they are exceptional").
The more specifically relevant you can be to their needs, the more you will stand out.
This is as true for products as it is for resumes, especially when considering that people "hire" products.