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By that logic, Microsoft’s brand means nothing when OpenOffice is free.

Microsoft is a robust business, with corporate contracts going back 40 years. There are going to be exceptions and winners, and microsoft is probably a winner

Have you noticed how rapidly Microsoft is setting its own brands on fire? Most recently by abandoning the brand "Microsoft Office" and renaming that product to "Microsoft 365 Copilot App" instead.

I also cannot understand how they mix up their brands so much, even people working in the MS ecosystem need to learn new brands every year.

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