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Comment on Apple Hires Amazon Search Exec to Run Siriparent

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That's a very interesting article. I wonder whether search, in general (as measured by traffic on the major search engines) is declining, or whether people are using more specialized search websites/apps (this was kind of touched up in the article).

For example, when i have programming questions, my first place to look is StackOverflow as opposed to Google. or for restaurants I look at Yelp or Urbanspoon.

In other words, is search traffic just becoming more fragmented across different sites (Yelp, Amazon, StackOverflow, etc.) and apps?

this; I think that as people are using their phones more than their traditional PCs, they see apps as starting places for their searches, rather than Google. I'm not sure where Siri will fit in..

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