I assumed it was a combination of a relic of the plans to have unified Phone/Desktop back in Win8 days and part of a goal of eventually locking things down as much as Apple has.
Unfortunately, there's a lot more random apps on Windows than macOS, so that was never going to be a good sell...
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I always assumed the Microsoft Store was just windows' attempt at grabbing some of the app store money that apple and Google are making...
I assumed it was a combination of a relic of the plans to have unified Phone/Desktop back in Win8 days and part of a goal of eventually locking things down as much as Apple has.
Unfortunately, there's a lot more random apps on Windows than macOS, so that was never going to be a good sell...