This article is odd. Isn't the real issue here that there are so few female programmers, computer scientists and researchers, i.e. the people actually making tech? Whether there are insufficient numbers of women in tech company marketing roles to effectively market products at a female audience seems to be a totally separate issue and ... well, somehow less problematic to me. It also seems quite demeaning to suggest that the only reason a girl would want to get into tech is to work at targeting advertising and PR at her own gender.
How about a campaign to drastically improve science, math and computer science teaching at school from a young age, and work hard to ensure both genders get enough exposure so that the kids with the most aptitude and passion, whatever their gender, get a real chance to choose tech as a career path, instead of this marketing and PR bullshit?
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This article is odd. Isn't the real issue here that there are so few female programmers, computer scientists and researchers, i.e. the people actually making tech? Whether there are insufficient numbers of women in tech company marketing roles to effectively market products at a female audience seems to be a totally separate issue and ... well, somehow less problematic to me. It also seems quite demeaning to suggest that the only reason a girl would want to get into tech is to work at targeting advertising and PR at her own gender.
How about a campaign to drastically improve science, math and computer science teaching at school from a young age, and work hard to ensure both genders get enough exposure so that the kids with the most aptitude and passion, whatever their gender, get a real chance to choose tech as a career path, instead of this marketing and PR bullshit?