I hate the expression 'working in technology'. Because it does not say anything about what a person actually does or knows or likes. (For example I am a prototypical hacker/programmer, but not working in the 'tech industry'. I work as a software developer in a different industry right now (with lots of woman coworkers by the way).)

So the author wants more women in marketing. (tech-marketing) Ok. But if my now 5 year old daughter will be interested in programming, math, algorithms, I will not force her to learn marketing just because Belinda Parmar says so. Yes I will be happy to talk about marketing with my daughter when she grows up, I am interested in marketing, but I equally happily will talk about the beauty of Hindley–Milner type inference with her.:)