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Comment on Kalzumeus Podcast 3: Growing Consulting Practices, with Brennan Dunnparent

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I personally prefer first engagements to be on-site, so that I can meet the team and be something other than the voice on the telephone, but I've done it remotely, too.

You make mobile apps for businesses, right? So you're getting their brands carried on the trusted device that their customers hold their entire social selves on, which is carried in their front pocket 24/7, which they caress when in bed and which they can't bear to be separated from even when in the bathroom. And your app. Their brand. With them the entire time.

Or, if you're making apps with a transactional component to them, like say the Chipotle online ordering app, "Um, it's going to make you several hundred million dollars this year. This will be mentioned in your annual report. You're going to look like a hero for greenlighting this project." works, too.

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