Summarize the contents from your "Why Varely?" section into a sentence or two introduction for the top of the page that goes over a) what is this b) the problem are you trying to solve and b) what can bloggers expect to gain from using the service.
The layout puts emphasis on the navigation, not the content, which is a turn off to both readers and writers. I'd also nix the logo/headline typeface you're using; it's really unflattering and the antialiasing effects from Photoshop don't help it. Bump up the size of the actual user content all around.
It also looks as though if the blogger doesn't know how to format a post, it will all end up being one big block of text, so look into a way to streamline that (Redactor.js, Markdown, etc) so that they don't feel like there's a learning curve. I'd also consider making the profile pages a little bit more flashy/ego-friendly to make the authors feel better about contributing.
That definitely does help, I appreciate the tips. As far as the Why Varely sentence at the top of the page do you mean like the home page where the content is you think it should be at the top there?
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Initial suggestions:
Summarize the contents from your "Why Varely?" section into a sentence or two introduction for the top of the page that goes over a) what is this b) the problem are you trying to solve and b) what can bloggers expect to gain from using the service.
The layout puts emphasis on the navigation, not the content, which is a turn off to both readers and writers. I'd also nix the logo/headline typeface you're using; it's really unflattering and the antialiasing effects from Photoshop don't help it. Bump up the size of the actual user content all around.
It also looks as though if the blogger doesn't know how to format a post, it will all end up being one big block of text, so look into a way to streamline that (Redactor.js, Markdown, etc) so that they don't feel like there's a learning curve. I'd also consider making the profile pages a little bit more flashy/ego-friendly to make the authors feel better about contributing.
Hope that helps!
That definitely does help, I appreciate the tips. As far as the Why Varely sentence at the top of the page do you mean like the home page where the content is you think it should be at the top there?
Absolutely. Just a one or two sentence blurb or even just a relevant tagline under the logo.
Gotcha, makes sense.