Ending the old contracts and asking people to sign up for new ones risks losing customers who don't particularly care about keeping their subscription but didn't bother to cancel either. Which is why Amazon would prefer to keep the old contracts running and unilaterally change the conditions. Defaults matter.
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Ending the old contracts and asking people to sign up for new ones risks losing customers who don't particularly care about keeping their subscription but didn't bother to cancel either. Which is why Amazon would prefer to keep the old contracts running and unilaterally change the conditions. Defaults matter.
Yes, and that matters in the short run. In the long run, churn is unavoidable.