I co-founded a company a decade ago that spent most of its marketing budget on AdWords, on the order of $120K a month. We were constantly running into issues with the credit card company triggering their fraud algos and killing our campaigns, despite having these charges regularly coming from the same company (Google).
At some point if you're Google you get tired of letting the banks skim 3 percent ($3.6K a month!) off the top of these high-volume transactions and prevent your customers from spending. Google knew we were certainly good for the money by the time we'd been doing it for a few months. This kind of cash squeeze is why all sorts of companies get into financing, like GMAC for auto financing and Dell for computer financing.
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I co-founded a company a decade ago that spent most of its marketing budget on AdWords, on the order of $120K a month. We were constantly running into issues with the credit card company triggering their fraud algos and killing our campaigns, despite having these charges regularly coming from the same company (Google).
At some point if you're Google you get tired of letting the banks skim 3 percent ($3.6K a month!) off the top of these high-volume transactions and prevent your customers from spending. Google knew we were certainly good for the money by the time we'd been doing it for a few months. This kind of cash squeeze is why all sorts of companies get into financing, like GMAC for auto financing and Dell for computer financing.