It's more then that though. People subscribe to web applications for completely different reasons than people whom purchase virtual goods. The demographics, spending patterns, motivations to spend, lifetime value, upsell opportunities and a million other things of the customers differ. Comparing money spent on entertainment and money spent on tools isn't a good idea.
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It's more then that though. People subscribe to web applications for completely different reasons than people whom purchase virtual goods. The demographics, spending patterns, motivations to spend, lifetime value, upsell opportunities and a million other things of the customers differ. Comparing money spent on entertainment and money spent on tools isn't a good idea.