I think the boring answer is that the people who are looking to procure B2B SaaS solutions aren't looking for artistic sites that "evoke" a feeling. They're looking for a product that meets their needs, and one of those needs is "when I tell my superiors / peers / users about this product, and they Google it, it looks crisp and professional, like giving this SaaS a big stack of money will be worth it."
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I think the boring answer is that the people who are looking to procure B2B SaaS solutions aren't looking for artistic sites that "evoke" a feeling. They're looking for a product that meets their needs, and one of those needs is "when I tell my superiors / peers / users about this product, and they Google it, it looks crisp and professional, like giving this SaaS a big stack of money will be worth it."
Exactly. they're not visiting the site for an artistic experience. Thank you for the clarification.