Personally I think the data is of limited use even for benchmarking but, eh, your funeral. Users of my downloadable app convert to the paid version at about 1.8%~2.2% most months. There is a bit of guesswork involved there as counting downloads is not quite as reliable as "select count(*) from accounts;" .
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Google for SXSW Webapp Autopsy. (Oh, heck, I'll do it for you. http://www.readwriteweb.com/archives/sxsw_web_app_autopsy.ph... ) There is a lot of good in there.
Personally I think the data is of limited use even for benchmarking but, eh, your funeral. Users of my downloadable app convert to the paid version at about 1.8%~2.2% most months. There is a bit of guesswork involved there as counting downloads is not quite as reliable as "select count(*) from accounts;" .