I think that in reality there isn't as much brand loyalty as people think. Three years ago pundits said the same thing about myspace.
I think that is the key issue. I'll drop Facebook like a rock if it becomes annoying. That's generally true of most websites: they can only be "sticky" if they are a pleasant experience.
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I think that in reality there isn't as much brand loyalty as people think. Three years ago pundits said the same thing about myspace.
I think that is the key issue. I'll drop Facebook like a rock if it becomes annoying. That's generally true of most websites: they can only be "sticky" if they are a pleasant experience.