Yes, it looks like it. Only, re-launched with a few more bells and whistles and with a good marketing spin. Funny how the name of the product and how it's presented makes such a big difference in how valuable it becomes.
Probably, and this is exactly the data that those "social ads" in the sidebar are able to use to target you right now. Age, gender, preference, location, even keywords you put in your profile. That data can be pretty darn effective when combined with the right offer.
The problem for advertisers is getting someone to pay for a service they found while browsing a social networking site.
Comments
Umm, isn't this pretty much what Facebook Polls did before they pulled the plug on it?
Yes, it looks like it. Only, re-launched with a few more bells and whistles and with a good marketing spin. Funny how the name of the product and how it's presented makes such a big difference in how valuable it becomes.
Probably, and this is exactly the data that those "social ads" in the sidebar are able to use to target you right now. Age, gender, preference, location, even keywords you put in your profile. That data can be pretty darn effective when combined with the right offer.
The problem for advertisers is getting someone to pay for a service they found while browsing a social networking site.