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Comment on Social Login Buttons Aren’t Worth Itparent

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"The "login" bit is often not where the biggest win for third-part auth is. It's in reducing friction in registration."

Yes, which makes it particularly annoying when a website advertizes sign-up via social network only to immediately follow this sign-up with its own registration form, making the social network signup stage an additional stage in signing up, rather than a substitute.

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